But Yelp isn’t just reviews: There are also events, event reminders and special offers from businesses and you can even make friends with other yelpers, just like Facebook or MySpace. This allows you to send messages to other users or even “follow” them, which allows you to see a specific reviewer’s posts before any others when you’re looking at a business. If you want to post your personal reviews on Facebook, you can import them directly from your Facebook profile — by logging in and clicking on the settings link below the status update field, you can select “automatically import activity” to upload your most recent content and inform an even wider audience on your good taste.”5
“Yelp, a website that serves as a directory for local businesses, both big and small, in major cities and towns across the world in over 15 different languages. In addition to finding the type of store that sells what you’re looking to buy, you can also leave reviews and ratings for those you’ve already done business with. “6
That was the vision of CEO and co-founder Jeremy Stoppelman when he created Yelp in 2004, back in the days of Yellow Pages.
“It was essentially a big book of advertisements and now with Yelp, you could tap into the community around you,” Stoppelman told “CBS This Morning” Wednesday.
But with success comes significant challenges. Business owners have accused Yelp of bias towards stores that pay for ad space and there is also increased competition from Google, which Stoppelman said has “completely lost its mind.”9
While there is no denying the success of Yelp, I disagree that Google has “lost thier minds”. “Perhaps there is no greater testament to Google’s (GOOG) success than the fact that it has become a verb.”10
When I consider three interests of mine career wise, webmaster, librarian and Pampered Chef sales person, I would probably use the services to include my business as a web designer before using in either scenario. I am truly a Librarian at heart, but enjoy creating and designing web pages and Love the Pampered Chef product, and selling it is a great way to save on all those expensive pieces you can’t afford.