Our assignment this week is to take a look at:
We have been asked to determine the purpose and effectiveness of these social media sites for marketing physical businesses. I have seen Groupon coupons but have not taken advantage of any – unfortunately. I have read Yelp reviews and my Facebook account created a Pinterest for me. I have not used or even looked into Foursquare. I have been a bit apathetic in regards to these social media business tools. That required me to discover what exactly IS the point to these four social media marketing tools.
“Pinterest is a social network that allows users to visually share, and discover new interests by posting (known as ‘pinning’ on Pinterest) images or videos to their own or others’ boards (i.e. a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned. Using a visual orientation, the social network is very much focused on the concept of a person’s lifestyle, allowing you to share your tastes and interests with others and discovering those of likeminded people. The social network’s goal is to “connect everyone in the world through the ‘things’ they find interesting.” Users can either upload images from their computer or pin things they find on the web using the Pinterest bookmarklet”1.
Pinterest has been highly successful for social media marketing. “Similar to Reddit or StumbleUpon, Pinterest is like a virtual bulletin or cork board that allows users to find and curate images and videos. Unlike other photo sharing sites, the emphasis here is on the discovery and curation of other people’s content, not storing your own.”2
Pinterest is one of the fastest growing and successful out of each of the social media examples looked at. “New tools and platforms come and go rather quickly in the social media world, but all the excitement surrounding Pinterest’s “coming of age” is not unwarranted. This is a new social network that’s actually worth paying attention to.
Why? Well, among other reasons, Pinterest hit 13 million users in just 10 short months, making it one of the fastest growing websites in history. And it’s already being used by more than 100 brands. In the U.S., users are overwhelmingly female (a fact that’s earned the site a bit of mocking), but in the U.K., they’re male. Either way, people who use Pinterest are a passionate, addicted bunch who just love talking about the site.
Need more? Check this out: Pinterest drives more web traffic to other sites than Google+, LinkedIn, and YouTube combined. That’s right — combined.”2
I have a personal account with Pinterest – I do not have an account that reflects any of my professional interests. I might click some random boards that might represent my interests. I enjoy the randomness of looking at the images and “pinning” them to my various boards. Given the visual element, you could potentially use Pinterest to market for a web designer, a library and Pampered Chef product. I think that is what has led to its success – the visual and the versatility.